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Stock Report

Inventory management by market and turnover

Stock Report monitors the full European market 24/7. Every vehicle in your inventory gets an optimal price by specification, equipment, mileage, and region.

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app.carsdata.com / Stock Report · Traffic Lights
DEMO
Stock value
€2,847,500
126 cars
Avg. DoD
24 d
-6 d
Expected profit
€183,000
+12%
Traffic Lights
Consolidated 1–5 score · vehicles needing action
Group1Filter2Sort1
VehiclePriceRepricingAttract.PhotoDemand
4 · Critical· 3 cars
Audi A4 Avant 40 TDI S line
Estate · €27,800
ReduceCriticalBlacklistPoorVery low
Mercedes C 220 d AMG Line
Sedan · €31,400
ReduceCriticalMediumOKLow
BMW 520d Touring
Estate · €29,900
ReduceWatchBlacklistPoorLow
3 · Poor· 2 cars
VW Passat Alltrack 2.0 TDI
Estate · €22,500
ReduceWatchMediumGoodLow
Škoda Octavia 2.0 TDI
Estate · €18,900
In rangeWatchGoodGoodLow
2 · Good· 2 cars
BMW 330d xDrive
Sedan · €24,600
In rangeOKGoodGoodHigh
Toyota RAV4 Hybrid
SUV · €31,900
No recOKGoodOKHigh
+€473
~13 % uplift

Based on analysis of 73 000 vehicles over 6 months.

Average margin per vehicle
7–17 days
faster sold
Reduction in days on lot
40 %
labour saving
Less manual listing management
10×
ROI
Typical return on investment

Why dealers are losing profit

Slow pricing

Manually updated prices lag behind a market that changes every day. A vehicle priced 5–10 % above the competition ties up capital longer than necessary. Every day at a non-optimal price is a direct margin loss.

Ageing inventory

Underpriced vehicles sell quickly but at a lower margin than the market allowed. Overpriced vehicles sit on the lot for weeks, with financing costs mounting each day. The average dealer has around 30 % of stock in a stale state, tying up capital without return.

Slow market reaction

Pricing opportunities (competitor dropouts, seasonal demand, or demand spikes) are short-lived and typically last 3–5 days. A dealer not monitoring these windows in real time systematically loses margin worth hundreds to thousands of euros per vehicle. Manual monitoring of the entire market is not practical.

Poor listing quality

Listings with low-quality photos or missing equipment, such as Apple CarPlay or Keyless Entry, do not appear in relevant search filters. Incorrect fuel or body categorisation reduces visibility and perceived value. The result is fewer enquiries, longer time on lot, and pressure to cut the price.

Our solutions

  • Historical market data and current competitive trends determine the optimal entry price for every vehicle in your inventory. Recommendations update continuously as the market evolves, so the price always reflects real demand and does not tie up capital unnecessarily.

  • Machine-learning algorithms account for both sides of the equation, turnover speed and margin protection. For each vehicle the system proposes a price point that maximises yield without unnecessary delay on the lot.

  • The system automatically detects missing filterable equipment items, such as Apple CarPlay, Keyless Entry, or electric tailgate, that customers actively search for. A listing missing these items does not appear in relevant filter results, reducing visibility and pushing the price down.

  • Artificial intelligence rates every listing photo by brightness, composition, and shot completeness. Listings with an insufficient score are immediately flagged for reshooting, quality photos demonstrably increase enquiry volume.

  • The moment competing vehicles disappear from a segment, the system alerts you in real time to the pricing window that has opened. These windows typically last 3–5 days, and the dealer who reacts first captures the higher margin without needing to cut the price.

How it works

1
Data collectionThe system continuously gathers data from European listing portals, competitor offers, and market trends, building the foundation for accurate pricing decisions.
2
AI analysisAlgorithms evaluate supply and demand, price levels, and listing quality, then determine the optimal price point for each vehicle.
3
Price ReportInstant vehicle valuation by VIN and equipment, individually or in bulk for your entire inventory.
4
Stock ReportReal-time management dashboards show the status of the entire inventory and flag every vehicle requiring attention.
5
ActionThe system automatically executes or recommends repricing, listing corrections, and category fixes, exactly where they have an immediate impact on saleability.

What the AI considers

European prices

Stock Report factors in current price levels of comparable vehicles across the entire European market, not just local listings.

Historical sales

The system analyses historical sales patterns and cycles for similar models in the dealer’s region, surfacing recurring demand trends.

Vehicle specifics

The AI evaluates the specifics of each individual vehicle (VIN, equipment list, age, mileage, make, model, and body type) for accurate market positioning.

Seasonal demand

Seasonal demand trends and purchase-behaviour cycles are baked into valuations so the recommended price always reflects the current market mood.

Profit is in daily check frequency
10×

A standard dealer reviews each vehicle in inventory on average once a day. Stock Report performs the same checks ten times a day, and it is precisely that tenfold frequency that is the mechanism lifting average margin by +€473 per vehicle. More checks mean faster response to market movement and fewer missed pricing windows.

The key is eliminating dead stock

A typical dealer inventory contains around 30 % stale vehicles, dead stock with the wrong price, wrong category, or poor photos. Stock Report integrates corrections directly into the daily workflow: repricing, listing fixes, category corrections. Over three months the stale share drops to approximately 10 %, a threefold reduction with a direct impact on inventory turnover.

Key features

Three modules.
One outcome.

01 · AI dynamic pricing

Always the right price. Automatically.

Stock Report monitors prices, inventory, and demand across the entire European market continuously. For every vehicle in your stock it recommends an optimal entry price and alerts you when a competitor drops out of the segment, an opportunity you cannot afford to miss.

02 · Automated listing audit

No listing ships without an audit.

Every listing is checked for equipment completeness, photo quality (brightness, composition, coverage), and correct fuel and body categorisation. Well-filled listings with quality photos generate 30–40 % more enquiries.

03 · Management dashboard

Full inventory overview in one place.

Traffic-light alerts flag vehicles that need attention. The Hitlist surfaces the most profitable opportunities; the Blacklist marks ageing stock. Total inventory value, average days on lot, and expected profit, all in real time.

Stories from the field

WRONG CATEGORY

Hybrid listed as petrol

Situation

The vehicle was listed as petrol-powered even though it was a plug-in hybrid, customers filtering for hybrid vehicles could not see it at all.

Solution

AI compared the VIN equipment against the listing category, detected the mismatch, and automatically proposed a category correction.

Result

After the correction the vehicle appeared in relevant filters and sold without any price penalty.

OVERPRICED

Premium SUV above market level

Situation

A premium SUV with low history had been sitting on the lot for several weeks despite being in technically flawless condition.

Solution

Daily competitor analysis identified that the price exceeded the market level by 8 % and recommended a specific adjustment.

Result

After the price reduction the vehicle sold 17 days faster than the segment average.

UNDERPRICED VEHICLE

BMW X5 below market price

Situation

A BMW X5 with above-average equipment was priced below market level and sold within 3 days, but at a lower margin than the market would have supported.

Solution

Stock Report detected the underpricing before another similar case was closed and recommended raising the entry price.

Result

The dealer adjusted to market level and margin on the vehicle increased by +€1 500.

LOW PHOTO QUALITY

Saloon with blurry photos

Situation

A saloon with solid equipment and a competitive price was generating significantly fewer contacts than comparable vehicles in the segment.

Solution

AI scored the photos below 50 %, detecting insufficient brightness and incomplete exterior coverage, and flagged the listing for a reshoot.

Result

After the reshoot, listing impressions increased by +64 %.

PRICING OPPORTUNITY

Competitor dropout in the SUV segment

Situation

A competing dealer sold out their comparable SUV stock, a pricing window opened in the segment that typically lasts 3–5 days.

Solution

Stock Report immediately alerted on the disappearance of the competitor and recommended a temporary price increase of €1 500.

Result

The dealer captured the higher margin for the duration of the pricing window before competitor supply returned to the market.

MISSING EQUIPMENT

Audi Q7 without key equipment in listing

Situation

An Audi Q7 had a competitive price but the listing was generating far fewer enquiries than the model and segment would suggest.

Solution

AI VIN decoding revealed that the listing omitted Apple CarPlay, Keyless Entry, and electric tailgate, equipment customers actively filter for.

Result

After adding the equipment to the listing, impressions and enquiries increased by +40 %.

Technology & integration

Integration without compromise.

Stock Report is built on an Airtable cloud platform with a robust API that adapts to your internal systems. For dealers running Omnetic DMS, integration is native, no double data entry, no extra syncing.

Cloud platform

Airtable foundation with access from anywhere, automatic backups, and full data history.

Open API

Robust REST API lets you connect your DMS, CRM, or reporting tool.

Native Omnetic DMS integration

For dealers on Omnetic DMS, Stock Report works without any manual data transfer. The same data layer powering vehicle valuations, now directly in your inventory.

Security & GDPR compliance

256-bit SSL/TLS encryption; data processed in full compliance with current GDPR regulation.

Frequently asked questions

Answers to what
you ask most often.

Recommendations are driven by real data, not estimates. Stock Report compares your vehicle against thousands of live listings across the entire European market, accounting for equipment, mileage, region, and seasonal demand. Average customer margin increased by €473 per vehicle.

The market is scanned continuously, 24 hours a day, 7 days a week. Pricing recommendations reflect the current market situation, including competitor inventory dropouts or sudden demand spikes.

For dealers on Omnetic DMS, integration is native and requires no manual transfers. For other systems a robust API is available to connect your DMS, CRM, or reporting tool.

Typical ROI for Stock Report customers is 10×. The combination of higher margin per vehicle (+€473 on average), shorter days on lot (7–17 days), and labour savings on listing management (up to 40 %) shows up within the first weeks of deployment.

All data is transmitted encrypted via 256-bit SSL/TLS. Stored data is protected with AES-256 encryption. Access is controlled by a role-based system (RBAC), all activity is audited, and the infrastructure undergoes regular independent security reviews. Processing complies with current GDPR regulation.

For dealers on Omnetic DMS, Stock Report can be live within a few hours with no technical preparation. For other systems our API documentation covers the connection in 1–2 days. A no-obligation demo will show exactly how it works for your setup.

Yes. A no-obligation demo and pilot programme will show how Stock Report works with your specific inventory.

Yes. Stock Report offers centralised management for an entire dealer network from a single overview interface, with performance analytics per site. The system supports multi-rooftop data pooling and consolidated reports so you can compare network-wide performance in one place.

Stock Report analyses historical purchase behaviour and seasonal demand patterns and factors them directly into pricing recommendations. In practice this means the system automatically suggests price increases on SUVs ahead of the winter season, or price reductions on convertibles off-season. The AI continuously learns from regional and model-specific trends to keep recommendations aligned with the current market.

The Stock Report database covers the broad EU market, including rare configurations and special-edition trims. VIN decoding ensures accurate market placement even for edge-case models. If few local comparables are available, the system automatically widens the analysis to broader market trends to keep recommendations relevant.

Start selling smarter

A no-obligation demo will show how Stock Report works with your specific inventory. No credit card, no commitment.

Book a Demo →Try for Free