Which portal actually generates profitable leads?
Classifieds Analysis
Vehicle-level classifieds performance
Classifieds Analysis turns a stock snapshot into a daily view of classifieds performance at vehicle level. It shows which vehicles, portals and models generate leads, where budget is lost, and how to optimize mobile.de and AutoScout24 spend through client-ready reports.
Classifieds Analysis
DEMO
Vehicle Explorer247 vehicles · 30 days
Audi A6 Avant 40 TDICPL €41
mob.de2
AS240
Škoda Octavia Combi 2.0 TDICPL €19
mob.de5
AS242
BMW X1 sDrive18i€104 spent
mob.de0
AS240
4 vehicles with 0 leads on AutoScout24Reallocate €240/mo
Why a stock snapshot is not enough
Are we paying for listings that produce no demand?
Which models should we scale first?
Is AutoScout24 underperforming, or was the stock not listed there?
What changed between two periods?
From a stock snapshot to a daily decision layer
Classifieds Analysis joins your stock export with daily vehicle-level portal performance. We track active and offline state, price changes, leads, interactions and per-portal cost, and surface the decisions that actually save spend.
How the data is joined
- 01Vehicle ID matching across stock and portal feeds
- 02Dello CSV provides the vehicle ID reference
- 03Timeline parquet contains daily vehicle rows
- 04NULL means not advertised or not observed
- 050 means advertised but no activity
- 06Interactions = prints + favourites; leads = phone + form
- 07Portal spend is allocated by active listing days
Stock export
Dello CSV
Portal feeds
mobile.de + AutoScout24
Daily timeline · one row per vehicle and day
What the report covers
Open one vehicle, show its full history
Demo · vehicle ID 014721
Audi A6 Avant 40 TDI · 2022 · 38,200 km
30-day activityLead dayActiveOfflinePrice drop
mobile.de · ActiveCPL €38
AutoScout24 · Offlinepaused 3 d
Event log · last 30 days
- Day 5First lead via mobile.de
- Day 14Price decreased −€600
- Day 17Second lead via mobile.de
- Day 27AS24 paused (capacity)
When a client challenges the summary, we can open one vehicle and show its full history: when it was active, where it generated leads, when the price changed and how much each portal cost.
Portal economics that fit how invoices actually work
CPL · cost per lead event
CPI · cost per interaction event
Spend per vehicle, per portal
Cost per no-lead vehicle
Active listing day allocation
Custom fee assumptions per contract
EV vs non-EV cost split
Active listing day allocation
Total monthly portal spend is divided by the sum of active listing days across the inventory. A vehicle paused mid-month pays only for the days it was actually live, not stock days.
Client-ready reporting
- 01Standalone interactive HTML report
- 02CS / EN / DE supported
- 03Management-ready conclusions
- 04Validation and QA built in
- 05Export approval workflow
- 06Drill-down to vehicle detail
Sample export · HTML
DemoQ1 2026 · Demo Dealer Group
Vehicles analysed 218 · Active portal days 4,280
mobile.de-27%CPL €38
AutoScout24CPL €52
Management summary
mobile.de generates leads 27% cheaper than AutoScout24. We recommend reallocating the spend of 4 no-lead vehicles.
Validation & QA passedExport approved
Standard report vs Classifieds Analysis
Standard report
- Aggregate KPIs
- One stock snapshot
- Weak causality
- No active listing day logic
- Limited vehicle-level detail
Classifieds Analysis
- Vehicle-level analytics
- Daily timeline
- Active/offline portal state
- Price/rating changes
- Per-portal economics
- Lead bucket analysis
- Period comparison
- Campaign optimizer
- Client-ready HTML export
- AI conclusions and QA